Wednesday, September 03, 2008

German firms seek investment options

Duc-Viet (Viet Nam-Germany) Joint Venture workers process food. About 230 types of Vietnamese products are exported to Germany every year, including footwear, seafood and porcelain. — VNA/VNS Photo Hong Ky

HA NOI — A delegation of more than 30 German enterprises will visit Viet Nam early this month to seek trade and investment opportunities, announced the Viet Nam Chamber of Commerce and Industry (VCCI).

The business mission will be led by Klauss-Peter Guettler, State Secretary of the Ministry of Economy, Transportation and Development of the German Federal State of Hessen.

The German enterprises are in the fields of environment, waste and waste water treatment, bicycle and bicycle parts, packing machines, air conditioner systems for specific vehicles, bottle moulds and mould parts production, metal alloys, IT, finance and banking, trade consulting, production and the development of laboratory equipment, garments and textiles, and communication security systems.

During the five-day trip, beginning from September 7, German enterprises will participate in the Viet Nam – Germany Business Conference, organised by the VCCI with the aim of helping enterprises from the two nations exchange views and business experiences to explore co-operation opportunities, so as to further boost the two countries’ trade and economic relations.

Meanwhile, VCCI will jointly with InWent, Capacity Building International, Germany organise a business trip to Germany to survey the market from September 28 to October 4, the chamber said.

The market surveys, to be held under the framework of the project on strengthening export capacity for Viet Nam’s small and medium-sized enterprises, aims to improve the capacity for partnership organisations of the project, business associations, and business development service organisations in the fields of management and supply of services to enterprises.

Nguyen Minh Gon, a Vietnamese commercial counsellor in Germany, said that Germany was a potential market for Vietnamese enterprises, as products originated from Viet Nam have been increasingly appreciated by German customers.

Annually, about 230 types of Vietnamese products are exported to Germany, directly or indirectly, including footwear, seafood, coffee, handicrafts, ceramics and porcelain, he added.

Gon suggested Vietnamese businesses should focus on exporting a specific kind of product rather than shipping many kinds of goods to Germany as is currently the case, helping them better ensure their presence in the market.

Products with at least equal quality but at cheaper prices than that of other countries which have been exporting goods to Germany could also make the Vietnamese firms more competitive. Additionally, trade promotion activities should concentrate on specific types of products thus enterprises could well advertise their trademarks of goods, he noted.

To join in boosting bilateral trade ties, a Viet Nam-invested centre named "VIETHAUS" to promote Viet Nam’s trade and investment opportunities, culture and tourism in Germany had been opened.

The 5-million euro (US$6.1 million) facility would help Vietnamese firms access the German and European markets by introducing Vietnamese products and services to German enterprises and customers as well as help local firms to participate in trade fairs, promotion programmes, and market research in Germany to launch Viet Nam products and services.

Viethaus would also organise meetings and co-operation conferences between the two countries’ firms and provide information and consultation on investment and import-export procedures in Germany to Vietnamese businesses. — VNS